This online retail client, with 11 brick and mortar stores, needed to increase their online presence and visibility. By introducing them to social media methods, podcasting, and SEO optimization strategies we were able to increase their online sales by over 100% from the previous year for 10 months. Using social networks to that included Facebook, Stumble, Delicious, MySpace, Reddit, Twitter and others we were able to introduced younger people and college students to their store and highly desired products.