When consumers start the buying cycle, they first carry out research with search engines. They are looking for informative resources so they can learn about products and make decisions. The purpose of SEO is to fit into the consumer’s research phase. Use SEO to modify your web page’s tags and content so your ideal user can find your web page in her research. You do this by modifying the HTML in order to help the search engine index your site properly. More importantly, you offer useful, objective information that helps people. The goal is not to get #1 ranking. The goal is sales that are created through focused and targeted traffic. You measure success by showing an increase in leads, conversions, or sales.

Map Partners will become YOUR partner in creating an Internet Marketing Strategic Plan. Our consultation will cover what is needed to start effective SEO in the following steps:

1. Doing Research—the first step for a successful SEO campaign and not as boring as you might think.
2. Setting goals-Understanding your targets for the website and profile the ideal audience.
3. Keyword Research---The process of finding the real keywords your target audience is using.
4. Competitive Analysis. Finding out who your top competitors are and what keywords they are using.
5. Site Architecture—How to organize your website’s pages and do on-page SEO
6. Link Building—Basic principles behind effective link building and a daily approach.
7. Link Sources, valuation and content to create links—the long term SEO solutions.
8. Social Networking and enhancements to provide ongoing links to your site.
9. Analysis of your market and determination of how to customize your campaign—This might also determine if a Pay Per Click (PPC) campaign is also needed.
10. Campaign tracking—what is done to track and refocus and target your campaign.

Call today for a FREE consultation about your SEO campaign